You and your Brand
I went out yesterday flaunting my MASS 7.0 shirt in the city of Ibadan. Then a lady when seeing me smiled and said: "Jesus Geng." I smiled back without bothering to ask questions because I recognized the slogan and she also recognized the brand I was putting on - MASS. Is your brand recognized? I've been seeing folks both online and offline begging people for support to vote in a competition in order to have traffic on their brand or what they represent. Nowadays, lots of these activities are now taken place online where the participants are asking or begging people to like their comments or posts in other to win. Being known online or winning in life is not a days job or all about advertisement. It's about creating and building a brand. Brand is what you represent. It's what the people say anytime your name is mentioned. It's who you are. And when you build your brand, you will get the attention of your audience anytime you need them. For it'...